Culture can be transformative, but only if it is intentional, aligns with your brand, employee and customer experiences, and brings authentic values to life. It is this designed, thoughtful space that the value of strong, high performing cultures are revealed. 

Your brand, talent and culture strategies must be aligned to create the ultimate in modern OS. When everyday actions are exposed instantly in social media, the C-suite has social handles, influencer marketing has been legitimized, the war for talent is real, innovations and engagement are at the top of every executive's leadership to-do list--there's a new recipe for success. It begins with real values (not posters on the wall or buried in ppt decks), a manifesto of inspirational integrity, growth plans and brand plans, a CX strategy, a fulsome talent strategy and culminates in a custom-fit, enviable culture. Your secret weapon.

Brand Experience

Procter & Gamble, Nestlé, Seventh Generation, Stonyfield, The North Face, Oakley, Eagle Creek, Copper Mountain, The State of Colorado, Bébé au Lait, Alibaba.com, Zayo, Newton Running, L’Oréal, Estée Lauder, Coty, Sephora, Vivabox, and TapInfluence.

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Services

• Fractional CMO

• Marketing Strategy & Plan

• Brand Strategy

• Social Media Strategy

• Influencer Marketing Strategy

• Culture Strategy

• Diversity & Inclusion

• Reputation Management (e.g., Glassdoor, Community Engagement)

• Corporate Vision & Values

• Corporate Manifesto

• Startup Branding, Values, Manifesto

• Presentation Training

• Public Speaking

Rachael's Tradecraft:
Connecting & Presenting

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