“There’s confidence in clarity.”
Culture is a business essential. There are weak cultures and strong cultures, not 'bad' and 'good' -- cultivating a strong culture builds a strong brand and attracts the best talent.
Culture can be transformative, but only if it is intentional, aligns with your brand, employee and customer experiences, and brings authentic values to life. It is this designed, thoughtful space that the value of strong, high performing cultures are revealed.
Your brand, talent and culture strategies must be aligned to create the ultimate in modern OS. When everyday actions are exposed instantly in social media, the C-suite has social handles, influencer marketing has been legitimized, the war for talent is real, innovations and engagement are at the top of every executive's leadership to-do list--there's a new recipe for success. It begins with real values (not posters on the wall or buried in ppt decks), a manifesto of inspirational integrity, growth plans and brand plans, a CX strategy, a fulsome talent strategy and culminates in a custom-fit, enviable culture. Your secret weapon.
Clients Include
TapInfluence, University of Colorado Boulder, Newton Running, The State of Colorado, Food Kit startup, Blockchain startup, The Oxford, Advanced Aesthetics.
Custom Services Include
Brand Scan (review all brand touchpoints for alignment)
Marketing Strategy
Social Media Strategy
Culture Architecture and Brand Story
Powerful Presentations Workshop
Performance Coaching
Startups
Brand Experience
Procter & Gamble, Nestlé, Seventh Generation, Stonyfield, The North Face, Oakley, Eagle Creek, Copper Mountain, The State of Colorado, Bébé au Lait, Alibaba.com, Zayo, Newton Running and TapInfluence.
Architect your culture using this Culture Canvas I created
Get in Touch with Rachael
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.@theouai brand new bottle of beloved Dry Shampoo Foam bottle went rogue — daughter pumped some into hand and it wo… https://t.co/2HwEIikm6P -
I think a branded “skip ad” button is in our future ...@addictivemobile reports 'Eyetracking research shows that wh… https://t.co/jjnaInaUHG
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Don’t boo. Vote. #VoteTuesday #vote
Services
- Fractional CMO
- Brand Strategy
- Social Media Strategy
- Marketing Strategy
- Influencer Marketing Strategy
- Culture Strategy
- Diversity & Inclusion
- Reputation Management (e.g., Glassdoor, Community Engagement)
- Corporate Vision & Values
- Corporate Manifesto
- Startup Branding, Values, Manifesto
- Presentation Training
- Public Speaking
Rachael's Tradecraft:
Connecting & Presenting
Boulder Startup Week talk @ SheSays Boulder. Rachael Shayne (previously CEO of Cubspot), shares her thoughts on Grit & Grace and how to survive and thrive in your startup.
Do you know what clients and co-workers are looking for from a presentation in today's hyper-connected environment? Hint: it's not PowerPoint - it's being inspired. Hear from Rachael Shayne Donaldson, VP of People.Culture.Brand., as she explains how to create killer content and win more business.
CoInvent Pulse Festival 2015 - New York Title: Bootstrapping Diversity Date: Nov.2015
On-site at client location
IG
