There’s confidence in clarity.
Culture can be transformative, but only if it is intentional, aligns with your brand, employee and customer experiences, and brings authentic values to life. It is this designed, thoughtful space that the value of strong, high performing cultures are revealed.
Your brand, talent and culture strategies must be aligned to create the ultimate in modern OS. When everyday actions are exposed instantly in social media, the C-suite has social handles, influencer marketing has been legitimized, the war for talent is real, innovations and engagement are at the top of every executive's leadership to-do list--there's a new recipe for success. It begins with real values (not posters on the wall or buried in ppt decks), a manifesto of inspirational integrity, growth plans and brand plans, a CX strategy, a fulsome talent strategy and culminates in a custom-fit, enviable culture. Your secret weapon.
Brand Experience
Procter & Gamble, Nestlé, Seventh Generation, Stonyfield, The North Face, Oakley, Eagle Creek, Copper Mountain, The State of Colorado, Bébé au Lait, Alibaba.com, Zayo, Newton Running, L’Oréal, Estée Lauder, Coty, Sephora, Vivabox, and TapInfluence.
Get in Touch
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Hey @Google @AppStore if you’re serious about cleaning up, can this be a top prio?? Absher, Google Play and Apple… https://t.co/XeS9oReF2l
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Democracy dies in darkness. https://t.co/i4ejQV5E1P
Services
Fractional CMO
Marketing Strategy & Plan
Brand Strategy
Social Media Strategy
Influencer Marketing Strategy
Culture Strategy
Diversity & Inclusion
Reputation Management (e.g., Glassdoor, Community Engagement)
Corporate Vision & Values
Corporate Manifesto
Startup Branding, Values, Manifesto
Presentation Training
Public Speaking
Rachael's Tradecraft:
Connecting & Presenting
Boulder Startup Week talk @ SheSays Boulder. Rachael Shayne (previously CEO of Cubspot), shares her thoughts on Grit & Grace and how to survive and thrive in your startup.
Do you know what clients and co-workers are looking for from a presentation in today's hyper-connected environment? Hint: it's not PowerPoint - it's being inspired. Hear from Rachael Shayne Donaldson, VP of People.Culture.Brand., as she explains how to create killer content and win more business.
CoInvent Pulse Festival 2015 - New York Title: Bootstrapping Diversity Date: Nov.2015
IG