There’s confidence in clarity.
— Rachael Shayne @ Women In Tech Forum 2015
Culture is a business essential. There are weak cultures and strong cultures, not 'bad' and 'good' -- cultivating a strong culture builds a strong brand and attracts the best talent.

Culture is a business essential. There are weak cultures and strong cultures, not 'bad' and 'good' -- cultivating a strong culture builds a strong brand and attracts the best talent.

Culture can be transformative, but only if it is intentional, aligns with your brand and brings authentic values to life. It is this designed, thoughtful space that the value of strong, aligned, high performing cultures are revealed. 

Your brand, talent and culture strategies must be aligned to create the ultimate in modern IP. When everyday actions are exposed instantly in social media, the C-suite has social handles, influencer marketing has been legitimized, the war for talent is real, and engagement is at the top of every executive's leadership to-do list--there's a new recipe for success. It begins with real values (not posters on the wall or buried in ppt decks), a manifesto of inspirational integrity, growth plans and brand plans, a fulsome talent strategy and culminates in a custom-fit, enviable culture. Your secret weapon.


Clients Include

TapInfluence, University of Colorado Boulder, Newton Running, The State of Colorado, 6 early stage startups (too soon to share!)


Custom Services Include

Culture Architecture and Brand Story
Brand Strategy
GTM Marketing Strategy
Powerful Presentations Workshop
Performance Coaching
Startups


Brand Experience

Procter & Gamble, Nestlé, Seventh Generation, Stonyfield, The North Face, Oakley, Eagle Creek, Copper Mountain, The State of Colorado, Bébé au Lait, Alibaba.com, Zayo, Newton Running and TapInfluence.

Architect your culture using this Culture Canvas I created

Architect your culture using this Culture Canvas I created

Get in Touch with Rachael

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Services

  • Fractional CMO
  • Fractional Chief Culture Officer
  • Brand Strategy
  • Culture Strategy
  • Diversity & Inclusion Initiatives
  • Reputation Management (e.g., Glassdoor Strategy, Community Engagement)
  • Corporate Vision & Values
  • Corporate Manifesto
  • Startup Branding, Values, Manifesto Package
  • Presentation Training
  • Public Speaking Opportunities

 


Rachael's Tradecraft:
Connecting & Presenting

Boulder Startup Week talk @ SheSays Boulder. Rachael Shayne (previously CEO of Cubspot), shares her thoughts on Grit & Grace and how to survive and thrive in your startup. 

Do you know what clients and co-workers are looking for from a presentation in today's hyper-connected environment? Hint: it's not PowerPoint - it's being inspired. Hear from Rachael Shayne Donaldson, VP of People.Culture.Brand., as she explains how to create killer content and win more business.

CoInvent Pulse Festival 2015 - New York Title: Bootstrapping Diversity Date: Nov.2015

On-site at client location

On-site at client location


IG