What You (Really) Need to Know about Influencer Marketing: A Summary of This Year’s Best Reports.

The 5 Things You Need to know about Influencer Marketing

Influencer marketing should be part of every B2C marketer’s strategy. As Morgan Fleming, the Director of Marketing at Amika, says in the eMarketer Influencer Marketing Roundup, “It’s very important to our brand…For Amika, it’s really not a question of being cost-effective. It’s just the way you have to reach people.”

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The Cartography of Culture. The 10 Things you Need to Build & Grow a Strong Corporate Culture.

Here’s a 10-point roadmap for building and managing a strong culture. The daily habits, quarterly work and fortitude to keep culture front and center over the years so as to reap the rewards, that’s the hard part. In this fourth industrial revolution, technology and minds are blending faster than ever.Your amazing product or service can, and probably will, be copied. Your culture? It cannot be. It’s arguably your most valuable IP. And in this time of the Talent War, it builds an organizational system that attracts, grows and retains committed, engaged talent. There are only so many A+ rock stars out there, if you want to scale mindshare and innovation, culture is your guide.

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