Hi there! I help high growth companies build innovative brands, marketing organizations, omnichannel CX strategies, social media content, and outperform competitors.
Freelance Brand and Marketing Strategies, Omnichannel Retail & Brand Plans,
Culture Architecture, and Ideation
Background includes tech, beauty, outdoor sports, and high-growth startups.
Rachael Shayne @rachaelshayne
I help companies drive innovation and growth by turning their beliefs and brand into a unique company operating system that produces results. Together, we align your customer experience and your employee experience to create a powerful brand and culture.
Leveraging my background running startups, building culture and brands for diverse, global companies, and driving innovation at advertising agencies, I extract performance and create teams that win.
Most recently, I led the turnaround of an early-stage marketplace startup for which I engineered a strategic acquisition. I also served as the Vice President, Global Head of Brand, Culture, and Talent at Zayo Group where I oversaw the management of the company’s marketing, brand, culture, people operations, and public relations. Throughout my career, I have helped guide some of the world’s leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, TapInfluence, Colorado Tourism, early stage startups, and more.
I am a mentor at Blackstone Entrepreneur’s Network and Greenhouse Scholars, a member of the University of Colorado Women’s Council in addition to serving on the Board of CU’s Leeds School of Business.
Brand & Culture Consulting, Diversity & Inclusion Strategy, Chief Marketing Officer, Chief Culture Officer, Presentation Coach, Public Speaking.
"She is a true leader in cultural development and translating/integrating this into our identity/brand" -- President, Zayo Group
Rachael is an uncommon business leader, with deep experience in brand, marketing communications and culture. She has the ability to create and execute thoughtful strategies to build brand, engage diverse audiences and drive business results." --Principal, SunUp Communications